Source of inspiration
Creation of branding, packaging and graphic style for the first Spanish Premium Water.
Beverages - Numen Premium Water
The project starts with a name, NUMEN, and an existing bottle. Thus, we had to tell a story to designing a packaging and a brand with a strong personality.
The meaning of the word NUMEN is “the inspiration of the artist”, which sparked the creative concept “Numen, source of inspiration”...
The design is built through a branding that is captured by an exquisite baroque frame, unique and exclusive, which plays with the contemporary combination of colors like pink, black and golden. The packaging that was created breaks the molds by modernizing the classic codes, going one step further in its category.
The graphic line of the design extends to other materials. The web and other corporative supports have been created thanks to the strong identity of the packaging.
Thus, a new sense of luxury is born, which stimulates the senses and invites us to dream, positioning NUMEN as the source of inspiration for those who consume it.