Wine & Spirits
The Basque spirit of Berezko
The Basque spirit is always present in the branding and packaging of this pacharan.
Ambrosio Velasco from Diego Zamora group, one of the most recognized producers of pacharan (a sloe-flavoured liqueur), is the undisputed leader in its category. They launches Berezko, the new Premium pacharan that follows the tradition initiated by the family more than fifty years ago.
The identified objective: to communicate quality and origin reflecting the Basque spirit of this pacharan.
The design consists of the deconstruction of the brand through a charismatic typography, which provides authenticity and modernity. All this, framed by a bottle whose black background vibrates the white of the branding, focus of its image. A simple composition with personality that reflects the quality of this pacharan as well as its Basque origin.