You muck up. We clean up.
A new language of cleaners from the automotive world.
In a category devoid of stunning design, the new brand seeks to introduce vitality in the market for hand cleaners for automobiles.
The challenge was based on creating a proposal that was unique but for an precise audience that values above all the performance of the product.
The answer was Muck Daddy. We created the new brand from scratch, starting with the name creation and its tone of voice, and ending with the identity system and the design language that accompanies it, extending through packaging, the website and other media. The result is a brilliant, bold brand that penetrates the automotive industry and vindicates its promise: "You muck up. We clean up."