True Italian know-how
An artisan experience, al dente. With a Branding and a Packaging that express strength and personality and transmit a sensorial pleasure.
Food - Buitoni
Since 1827, BUITONI has written a history of vocation, innovation and culinary revolution. A history that has led him to be a brand leader and a worldwide reference of Italian. Today, the launch of a new range of fresh pasta with a very creamy filling and best ingredients. For this, we have the challenge of creating a packaging with strength and personality that transmits sensorial pleasure when tasting these new recipes.
Through an evocative naming, it is committed to build a design that enhances creaminess, sensations and emotions. All this, transmitting the values of quality and authenticity of the brand itself through an identity that reinterprets the Buitoni codes in a differential way.
The new identity of the range is built through a branding through a conceptual composition that presents the product and its ingredients transporting us to the heart of Italy. A new identity under one idea: Irresistible for lovers of fresh pasta. A quality product with unique recipes and great combinations of intense flavors.